Wonderful QR code Marketing campaigns

17 Mar

QR codes have found more and more usage since their inception. Here are some of the most recent and  most innovative usage. I am still not convinced about widespread usage of QR codes as URLs. For a simple reason that most of the browsing still happen on PC. Second thing, I won’t be sure where a QR code will lead me. It may well be a malicious site (but then same risk comes with shortened URLs and redirecting URLs too to some extent).

But ignoring a wonderful tech over these minor concerns will be stupidity, won’t it?

Tesco’s cool QR code advertising campaign.

Tesco’s cool QR code advertising campaign

The problem: How could Tesco, the multinational supermarket giant, increase its market share in South Korea without opening new stores?

The solution: South Korean advertising agency Cheil, plastered life-size posters of grocery store displays along the entire length of a subway walls and added QR codes. Tired workers could now do their grocery shopping while waiting for the train home. They simply scanned individual food items to a virtual shopping cart and their groceries were home- delivered shortly afterwards.

Fully 10,287 customers visited the virtual grocery store with their phones during the campaign and Tesco’s online sales grew 130 per cent. See Tesco’s video here.

Thanks to Wasp Barcode Technologies for sharing their list of top QR code cmpains of 2011. Also on their list:

Starbucks for QR codes that allow customers to see video interviews with coffee experts (Vancouver coffee company, Ethical Bean, is just as, if not more technologically sophisticated than Starbucks.)


Phillips & Company for painting QR codes on rooftops in the hope these would show up on screens of Google Maps users.

JC Penney for a Christmas campaign in which shoppers buying a gift from the store could scan a QR code, record 60 seconds of voice and attach the QR code to the gift for a personalized greeting.

Victoria’s Secret for a billboard campaign featuring nearly nude models. QR codes were strategically placedto cover select body parts.

The QR code when scanned, depicted the lingerie the model was wearing.

Blackberry brought an advertisement to show the usage of  QR codes.

Heineken built a wonderful campaign to let people convert their messages into QR codes. And this was a brilliant icebreaker at the music concert-


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