Surf Excel: Two Bucket Series

9 Jul

Successes must be remembered but failures must not be forgotten.

Surf Excel India had many successful campaigns. But this is a less successful one.
This ad talks sustainability. How Surf Excel can save two buckets of water daily. So why did not it succeed?
Is it because it was ahead of time and Indians were not very aware of “saving water” (and hence idea can be reused now or a while later) or is it because it makes a counter-intuitive promise of cleaning clothes better with lesser foam?


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