17 Aug

MAXI :: Online


Nivea’s Re-Civilize Yourself ad campaign, which was launched in 2011, was one of the most disastrous advertisements in recent times. It pictured an African- American man with a shaved face and short hair discarding his old face which sported a beard and an Afro. This was apparently meant to represent his looks before and after using the product. The tag line “Re-Civilize Yourself” further went on to establish their portrayal of men sporting the traditional African- American look as being uncivilized. Needless to say, their blatantly and unapologetically racist ad resulted in widespread public outrage. The social media was virulent in expressing their fury over such an attempt to stereotype people based on their ethnicity. Such was the extent of negative publicity that the ad garnered that Nivea has to subsequently issue a full- length public apology and scrapped the offensive ad. The adage “Any publicity…

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One Response to “”

  1. slpmartin August 18, 2012 at 12:29 AM #

    Apparently the person who put this ad together failed Psych. 101. 🙂

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