Mumbai ko ladkiyon ki izzat karna sikha denge

4 May

Oligvy makes a series of advertisements for Mumba Police with real officers to make Mumbai saafer for women. With a tagline of “Mumbai ko ladkiyoN ki izzat karna sikha denge”, the officers seem very aggressive.

 

It’s good for encouraging girls to come forward, but the second part of the ad when officers speak to boys, they seem angry and threatening them! Now this idea maybe flawed. When a society has to be changed, a threat must not be used unless a large part of the society is rotten- such as untouchables or racism. But in current case, the boys in general are not the source of the problem, in fact they can be used as a part of solution! Thus estranging boys in this case would not make a lot of sense.

Advertisements

Say Something...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: