Mumbai ko ladkiyon ki izzat karna sikha denge

4 May

Oligvy makes a series of advertisements for Mumba Police with real officers to make Mumbai saafer for women. With a tagline of “Mumbai ko ladkiyoN ki izzat karna sikha denge”, the officers seem very aggressive.


It’s good for encouraging girls to come forward, but the second part of the ad when officers speak to boys, they seem angry and threatening them! Now this idea maybe flawed. When a society has to be changed, a threat must not be used unless a large part of the society is rotten- such as untouchables or racism. But in current case, the boys in general are not the source of the problem, in fact they can be used as a part of solution! Thus estranging boys in this case would not make a lot of sense.


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