New 5 star ad

9 Aug

Ramesh and Suresh- the twin brothers have been icon for Cadbury’s 5 star for really long. The ad had stuck at the point of getting the Patloon smaller by one “bilang”. Something had to follow… and finally here it is-

So, how is it? My take- the ad does not have the intensity. It does not build on the previous message- “Khaiye aur Kho Jaiye”. It has new message- “It is even softer now”. (Which does not come across very nicely either.)

But the earlier ad talked about an experience point- why would Cadbury go back to physical attributes? And in case the message has been changed, why they need to carry forward the characters?

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