Indian Badminton League marketing

13 Aug

Sports leagues in India is not a very old concept. Football leagues have been around for quite some time, but it was only IPL which really set things in a new standards.

IPL; amongst other things; translated cricket which essentially was almost a day long game to fit in fast paced life. IBL – Indian Badminton League- is following next. Now, Badminton is a shorter game. An hour or two at max. Will they be able to hold attention? Badminton, after all, has not been very popular for very long. But with the rise of Saina Nehwal, Kashyap, Sindhu etc, the game has been gaining popularity. So, how much success it will see? Well, only time will tell.

But then falling on the comparison, IPL’s marketing campaigns (who can forget Manoranjan ka baap) had attracted plenty of eyeballs, and IBL seems to be lagging on it. It begins on 14th of August 2013, but only a week back the league has come up with ad campaign.


One Response to “Indian Badminton League marketing”

  1. Vikrant Chaplot August 14, 2013 at 9:44 AM #

    Nothing like IPL. Also the concept they are trying to sell is lil difficult to understand. On the contrary their billboard ads are much better .. the one where Saina Nehwal is putting up a cricket gear

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