Archive | My Writings RSS feed for this section

लिखता जाऊँ

11 Feb

जी करता है कि लिखता जाऊँ,
लिखता जाऊं, कहता जाऊं;
वो सारी बातें जो तुमने कही,
या कहते कहते ठिठक गयी|

विषयों की भी कमी नहीं है,
ग्रन्थ लिख सकता हूँ-

उस अंतरिक्ष में जाते यान पर,
सड़क किनारे कुचले श्वान पर,
आज फिर से टूटे एक अरमान पर;
थमती ठिठकती हर घ्राण पर।


शब्द भी हैं अगणित-

कुछ शब्दकोष में बंधे हुए
कुछ स्वछन्द हवा में उड़ते
कुछ इतराते, कुछ चहकते,
कुछ सहमे, कुछ सिसकते।

पर इस सूखे निर्झर से जीवन में भाव कहाँ से लाऊँ ?
जी तो करता है की आज फिर से मैं लिखता जाऊं!


Odd-Even in Delhi

1 Jan

So today was the first day for Delhites to follow the odd-even formula for private cars. [See Appendix at bottom]

There has been said a lot for and against the initiative. Sadly, the tussle at Delhi between the state and the center (and their very organised and blind followers) colors every topic into something totally different.

Skipping that part, I will come to the point.

The pollution is REAL. So real that it can wipe out life, as we know it, from this planet. Sea levels are rising, glaciers are melting, climate change is unpredictable, non-renewable sources are depleting and renewable tech is nowhere close to fill the gap.

So get off the unicorn guys and deal with it. Is odd-even sufficient to control pollution? Hell no.


As per this graph vehicles contribute at most roughly 8%-10% to pollution. There share in more dangerous type of pollution like NOx and CO is definitely much higher, but this scheme of cars will cut at most 3%-4% overall, 12%-15% NOx and 25%-30% of CO emissions. And that is nowhere enough. The obvious question is, is it worth the pain then? Scroll 6-8 lines above and re-read- WE MAY LOSE THE PLANET. This is war guys. So every bit is worth the effort.

This scheme touches the common man. And it gets them into discussion on pollution, thus having a more responsible society. And then, we can work on more areas like Cleaner construction tech, the dust particles.

So this is a war guys. Delhi, you have got a govt that is trying (ignore the drama); please support this as you did today. You can set the example for the country and even for the world.

Another thing I would like to talk about- the commutation is not a stand alone process, there is an eco-system around it.

The offices who do not stick to uniform work hours and thus making car-pooling a pain in neck, the schools who try to run only big buses (or only on selected routes), the auto-rickshaws who do not use meter. There is an entire ecosystem around it and everybody needs to do their bit.

Offices and corporates, you can afford to be more streamlined. Please check your working hours, create a discipline in the system. Schools you should be next, I think the limit of distance should already have made it easier for you. But try another mile.

Govt, you have been working on disciplining autos, but this is required even more now. And buses, we need buses, luxury buses; comfortable, safe, easily accessible.

And engineers, boy we need you! We desperately need cleaner construction tech. Can we assemble pieces outside city and transport them? Can we cut down on construction time? We really really need to solve this.

Again, all the best Delhites. May we all be victors.


Continue reading

Lloyd Unisex Washing Machine

11 Jul

To get noticed you have to stand on the extreme. And often, you may end up stereotyping. Here is Lloyd- promoting there not so established range of Washing machine as Unisex Washing Machines.

Not so long ago, we were talking about machines easy enough for women to handle; Lloyd talks of machines easy enough for men to handle. Stands out- definitely. But problem may be, it ends up stereotyping men and even mocking them. They may end up alienating men- still important decision maker in household.

Phones Down : McDonald’s

11 Apr

Smartphone is bad news for leisure industry. People are engrossed in virtual world so much that they forget the real world. Result- industries that operates on people relaxing or enjoying company of each other- should face a threat.

It was only a matter of time before someone would start talking about it. And guess who is doing it! Surprise Surprise! It is McDonalds.

McDonalds aren’t even proper leisure industry, they literally sell fast food. So, why they are worried? TG overlap! Largest consumer for both McD and Smartphones is the young India.

A noticeable event in adspace.

One India

10 Jul

India should seem a “ridiculous” country to large part of world. So many language, so many cultures, so many religions- what makes us one? Sadly even we forget the answer most of the items.

KBC has managed to grow into emotional space without being ridiculously dramatic contrary to most of the reality show. Latest KBC ad- Bang On!


An Editor explains ‘Arnab Goswami’ to an NRI

20 Nov

Ornob.. Ornob…




picture-20For most TV news consumers, Arnab Goswami is both a name and a phenomenon. But there are still large parts of the world to be conquered by Times Now‘s bulldog of an inquisitor.

B.V. Rao, editor of Governance Now, explains the name and the phenomenon to a childhood friend who lives in Canada.


Dear Sharada

Sometime ago during a Googlegroup discussion you innocently asked: “But who is Arnab?”.

In India not knowing Arnab is against national interest. You are lucky you live in Canada. But if you don’t want to be deported on arrival on your next visit, you better pay attention to this complimentary crash course on the subject.

Arnab, as in Arnab Goswami, is India’s most-watched prime time news anchor and editor-in-chief of Times Now*. But designations don’t even begin to describe him or what he is famous for.

You must…

View original post 1,679 more words

Google’s attempt to show portfolio

13 Nov

Advantages of being an online company has an other side as well. For example, Microsoft could bundle new products with other popular ones to launch (IE, Office…). This Google could and can never achieve.
As a result it still remains primarily a search (and adwords) company to consumers. Here is a beautiful attempt to show off its complete portfolio…

%d bloggers like this: