The More Loving One

11 Apr

Looking up at the stars, I know quite well
That, for all they care, I can go to hell,
But on earth indifference is the least
We have to dread from man or beast.

How should we like it were stars to burn
With a passion for us we could not return?
If equal affection cannot be,
Let the more loving one be me.

Admirer as I think I am
Of stars that do not give a damn,
I cannot, now I see them, say
I missed one terribly all day.

Were all stars to disappear or die,
I should learn to look at an empty sky
And feel its total dark sublime,
Though this might take me a little time.

-W. H. Auden, 1907 - 1973

One India

10 Jul

India should seem a “ridiculous” country to large part of world. So many language, so many cultures, so many religions- what makes us one? Sadly even we forget the answer most of the items.

KBC has managed to grow into emotional space without being ridiculously dramatic contrary to most of the reality show. Latest KBC ad- Bang On!


An Editor explains ‘Arnab Goswami’ to an NRI

20 Nov

Ornob.. Ornob…

sans serif



picture-20For most TV news consumers, Arnab Goswami is both a name and a phenomenon. But there are still large parts of the world to be conquered by Times Now‘s bulldog of an inquisitor.

B.V. Rao, editor of Governance Now, explains the name and the phenomenon to a childhood friend who lives in Canada.


Dear Sharada

Sometime ago during a Googlegroup discussion you innocently asked: “But who is Arnab?”.

In India not knowing Arnab is against national interest. You are lucky you live in Canada. But if you don’t want to be deported on arrival on your next visit, you better pay attention to this complimentary crash course on the subject.

Arnab, as in Arnab Goswami, is India’s most-watched prime time news anchor and editor-in-chief of Times Now*. But designations don’t even begin to describe him or what he is famous for.

You must…

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Google’s attempt to show portfolio

13 Nov

Advantages of being an online company has an other side as well. For example, Microsoft could bundle new products with other popular ones to launch (IE, Office…). This Google could and can never achieve.
As a result it still remains primarily a search (and adwords) company to consumers. Here is a beautiful attempt to show off its complete portfolio…

Being Bored

6 Oct

“Speed at which you get bored is scary!” A dear friend remarked.

Guilty as charged. Few things in the world hold me well. But instead of this being an issue, I have found it handy in past.

Let me begin by saying “being bored is good”. If you are bored, you would like to change the state. Thus, boredom invites creativity, curiosity. It pushes you to try something new, do something awesome. I would even go as far as saying that our generation armed with their cat videos- does not get bored easily. And that’s bad. If you are not bored, if you have nothing to complain about; you have nothing to innovate or change! And so it has been for me over the past decade or so. I have been bored very frequently and I have picked up many new things.

So far so good… Let me come to the other side now. If I am bored very frequently, I am unlikely to really sweat about anything. So I will not like the challenges to escalate. I will get bored and get out. So when I should complain about being bored- I guess not before I have learnt the thing sufficiently.

Now coming to the third side- learning anything new is an effort. So if I choose to get bored, I should be ready to put in the effort. With time and with number of things in my head- learning something new will get increasingly difficult. Am I prepared for this?

Now let me add the final variable to my equation; the salary and the livelihood. Once I start getting paid to do something, the field is no longer fair. I need to adjust boredom cut-off for this job. And it goes against the other things that I could have picked up. Should I complain?

What if I have/need to settle down? Won’t I need to take this boredom with pinch of salt? Or can I start something new, somewhere new…

I need some answers (hoping that questions are correct)…

P.S. Every argument has three sides- mine, yours and the correct one.

Indian Badminton League marketing

13 Aug

Sports leagues in India is not a very old concept. Football leagues have been around for quite some time, but it was only IPL which really set things in a new standards.

IPL; amongst other things; translated cricket which essentially was almost a day long game to fit in fast paced life. IBL – Indian Badminton League- is following next. Now, Badminton is a shorter game. An hour or two at max. Will they be able to hold attention? Badminton, after all, has not been very popular for very long. But with the rise of Saina Nehwal, Kashyap, Sindhu etc, the game has been gaining popularity. So, how much success it will see? Well, only time will tell.

But then falling on the comparison, IPL’s marketing campaigns (who can forget Manoranjan ka baap) had attracted plenty of eyeballs, and IBL seems to be lagging on it. It begins on 14th of August 2013, but only a week back the league has come up with ad campaign.

New 5 star ad

9 Aug

Ramesh and Suresh- the twin brothers have been icon for Cadbury’s 5 star for really long. The ad had stuck at the point of getting the Patloon smaller by one “bilang”. Something had to follow… and finally here it is-

So, how is it? My take- the ad does not have the intensity. It does not build on the previous message- “Khaiye aur Kho Jaiye”. It has new message- “It is even softer now”. (Which does not come across very nicely either.)

But the earlier ad talked about an experience point- why would Cadbury go back to physical attributes? And in case the message has been changed, why they need to carry forward the characters?

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