Tag Archives: ad analysis

Lloyd Unisex Washing Machine

11 Jul

To get noticed you have to stand on the extreme. And often, you may end up stereotyping. Here is Lloyd- promoting there not so established range of Washing machine as Unisex Washing Machines.

Not so long ago, we were talking about machines easy enough for women to handle; Lloyd talks of machines easy enough for men to handle. Stands out- definitely. But problem may be, it ends up stereotyping men and even mocking them. They may end up alienating men- still important decision maker in household.

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Phones Down : McDonald’s

11 Apr

Smartphone is bad news for leisure industry. People are engrossed in virtual world so much that they forget the real world. Result- industries that operates on people relaxing or enjoying company of each other- should face a threat.

It was only a matter of time before someone would start talking about it. And guess who is doing it! Surprise Surprise! It is McDonalds.

McDonalds aren’t even proper leisure industry, they literally sell fast food. So, why they are worried? TG overlap! Largest consumer for both McD and Smartphones is the young India.

A noticeable event in adspace.

One India

10 Jul

India should seem a “ridiculous” country to large part of world. So many language, so many cultures, so many religions- what makes us one? Sadly even we forget the answer most of the items.

KBC has managed to grow into emotional space without being ridiculously dramatic contrary to most of the reality show. Latest KBC ad- Bang On!

 

Indian Badminton League marketing

13 Aug

Sports leagues in India is not a very old concept. Football leagues have been around for quite some time, but it was only IPL which really set things in a new standards.

IPL; amongst other things; translated cricket which essentially was almost a day long game to fit in fast paced life. IBL – Indian Badminton League- is following next. Now, Badminton is a shorter game. An hour or two at max. Will they be able to hold attention? Badminton, after all, has not been very popular for very long. But with the rise of Saina Nehwal, Kashyap, Sindhu etc, the game has been gaining popularity. So, how much success it will see? Well, only time will tell.

But then falling on the comparison, IPL’s marketing campaigns (who can forget Manoranjan ka baap) had attracted plenty of eyeballs, and IBL seems to be lagging on it. It begins on 14th of August 2013, but only a week back the league has come up with ad campaign.

New 5 star ad

9 Aug

Ramesh and Suresh- the twin brothers have been icon for Cadbury’s 5 star for really long. The ad had stuck at the point of getting the Patloon smaller by one “bilang”. Something had to follow… and finally here it is-

So, how is it? My take- the ad does not have the intensity. It does not build on the previous message- “Khaiye aur Kho Jaiye”. It has new message- “It is even softer now”. (Which does not come across very nicely either.)

But the earlier ad talked about an experience point- why would Cadbury go back to physical attributes? And in case the message has been changed, why they need to carry forward the characters?

Mia from Tanishq

23 Jul

Think of a person suggesting a lady that her attire is too distracting for the workplace. Sounds sexist?

So how can a seller sell his jewelry? One way- encourage the young ladies to wear jewelry without mentioning the taboo- but that does not seem convincing enough. Here is the alternative taken by Mia- talk about the taboo- as decently as possible. How? Get another lady to say things..

Mumbai ko ladkiyon ki izzat karna sikha denge

4 May

Oligvy makes a series of advertisements for Mumba Police with real officers to make Mumbai saafer for women. With a tagline of “Mumbai ko ladkiyoN ki izzat karna sikha denge”, the officers seem very aggressive.

 

It’s good for encouraging girls to come forward, but the second part of the ad when officers speak to boys, they seem angry and threatening them! Now this idea maybe flawed. When a society has to be changed, a threat must not be used unless a large part of the society is rotten- such as untouchables or racism. But in current case, the boys in general are not the source of the problem, in fact they can be used as a part of solution! Thus estranging boys in this case would not make a lot of sense.

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